What is Digital Design?

Design of your website and other digital collateral requires consistency and immediately identifiable branding. Great digital design resonates with your audience. Consider the impact of brands with strong design. Apple, AirBnB, and Target all have strong visual designs that illicit emotions and promote brand identity. Apple has created a cult-like following through powerful design.

At DAP, we have a deep appreciation for the craft of digital design as it relates to your business goals. Without a design that delivers the right user experience, your website or application will not live up to its potential. We create modern, thoughtful designs that convert users and serve as a foundation for your brand.

Web Design Expertise

Responsive Websites

Experts in designing and converting your key mobile audience. Our team of creatives will always consider the most optimal resolutions and device sizes for the design of your website interface. Mobile-first, tablet-responsive, and cross-browser tested is what you can expect from working with our expert web designers.

Custom Design

Experts in designing and converting your key mobile audience. Our team of creatives will always consider the most optimal resolutions and device sizes for the design of your website interface. Mobile-first, tablet-responsive, and cross-browser tested is what you can expect from working with our expert web designers.

Landing Pages

Experts in designing and converting your key mobile audience. Our team of creatives will always consider the most optimal resolutions and device sizes for the design of your website interface. Mobile-first, tablet-responsive, and cross-browser tested is what you can expect from working with our expert web designers.

Mobile App Design

Experts in designing and converting your key mobile audience. Our team of creatives will always consider the most optimal resolutions and device sizes for the design of your website interface. Mobile-first, tablet-responsive, and cross-browser tested is what you can expect from working with our expert web designers.

UX Design

Experts in designing and converting your key mobile audience. Our team of creatives will always consider the most optimal resolutions and device sizes for the design of your website interface. Mobile-first, tablet-responsive, and cross-browser tested is what you can expect from working with our expert web designers.

Website Support

Experts in designing and converting your key mobile audience. Our team of creatives will always consider the most optimal resolutions and device sizes for the design of your website interface. Mobile-first, tablet-responsive, and cross-browser tested is what you can expect from working with our expert web designers.

Corporate Websites

Experts in designing and converting your key mobile audience. Our team of creatives will always consider the most optimal resolutions and device sizes for the design of your website interface. Mobile-first, tablet-responsive, and cross-browser tested is what you can expect from working with our expert web designers.

Animated Website

Experts in designing and converting your key mobile audience. Our team of creatives will always consider the most optimal resolutions and device sizes for the design of your website interface. Mobile-first, tablet-responsive, and cross-browser tested is what you can expect from working with our expert web designers.

Brochure Websites

Experts in designing and converting your key mobile audience. Our team of creatives will always consider the most optimal resolutions and device sizes for the design of your website interface. Mobile-first, tablet-responsive, and cross-browser tested is what you can expect from working with our expert web designers.

SEOFNX

Website and App Design Process

Understanding the purpose of your website is vital to our success – we begin the process by discussing your new website’s goals and audience. After, we craft a strategy to meet or exceed your objectives with analytics and cognitive behavior in mind.

Having analyzed your industry, references, and industry direction – we devise a strong directional strategy for the next steps of the project and draw up a plan of the meeting schedule to follow. Our strategy includes visual direction and team brainstorming.

As a cohesive multidisciplinary team, our web designers collaborate with our branding team to ensure your website expresses your every brand essence and desire. We utilize knowledge transfer and design trends to understand your industry and craft a web design to help your business stand out.

Flowcharts and wireframes identify user motivation and define the hierarchy of items on a site based on your audience’s needs. We experiment with cutting-edge innovation and design principles to elevate your website to the top of your industry.

Next, we build modern high-fidelity design screens that tell a story and reflect your newfound web design direction. This meticulous process expands into multiple device sizes and web design breakpoints.

As a final step in our detailed design process, we create clickable animated prototypes to walk the client through what our vision of the web design will be and reference and additional animations we envision (or even create them using professional motion software).

The most exciting of steps, we walk our clients through each and every step of the launch process and ensure nothing is overlooked. In the strictest of disciplines, website launches are the strictest!

The relationship between a web design company and its clients should not end with the launch of a website. We ensure that your site continues working for you by maintaining secure hosting and providing daily data backups and security scans. We are also available for any updates, improvements, or expansions of your website.

Web Design Case Studies

Frequently Asked Questions

Digital design encompasses the design of anything you see in digital format such as monitors, mobile phones, tablets, laptops, etc. Digital designers work together with other team members to create brand consistent designs that support content and align with your goals.

Design plays an important role in user experience. Additionally, whether you have an established brand or are building a brand, design makes you instantly identifiable and relatable to your audience. Design says something about you. It communicates your tone and style. Is your brand fun and energetic, sincere, serious, or professional? All of these qualities bring different images to mind. When you work with our designers they listen to you and then create emotional visual imagery that resonates with “your people.”

UX (user experience) refers to the collective digital interaction a user has with your product or service, while UI (user interface) refers to a specific digital asset your users are interacting with. A positive UI and UX will go a long way in differentiating your digital presence from competitors.

Indeed we can. In fact, we recommend a holistic approach to digital strategy considering all aspects of your digital buyer’s journey. You may already have a brand style guide, if not we can create one for you. Style guides ensure design consistency across all of your marketing channels. Keeping everything consistent with unified messaging and design is important to all of your marketing efforts.

We recommend, at minimum, one month of strategic upfront work. Depending on the scope of the project, this phase may last multiple months. We employ Agile methodology to produce the minimum viable product (MVP) in the shortest time possible and then continue iteration.

As the marketplace evolves, design preference and best practices evolve with it. The most successful companies are constantly reevaluating their design approach to better reach new and existing audiences and ensure continued growth of their business.

Let’s amplify your brand together

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